Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
Heineken USA is pouring more marketing dollars into soccer this year ahead of the 2026 FIFA World Cup.The brewing company, which has trademarked itself as the official beer of soccer, is not an offic… [+4376 chars]
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Original source: http://digiday.com/marketing/heineken-shares-its-marketing-strategy-for-the-summer-of-soccer-as-world-cup-hype-ramps-up/